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TIFF 2010 IN BLACK AND WHITETIFF 2010 IN BLACK AND WHITETIFF 2010 IN BLACK AND WHITE
  TIFF 2010 IN BLACK AND WHITE  
The rain which has abundantly nourished this year's crops also menaced the day of May 28th, when 2010 TIFF had the opening in Cluj. After the afternoon's rain, the weather was beautiful in the evening, although it turned a bit chilly by the end of the screening. The organizers of the Festival could open the TIFF in the Union Square and at the same time inaugurated the square as a place open to events. George Lucas' short performance of his "Dracula" Soundtrack introduced the public to the world of film. The film is one of the best screenings with inserts in Spanish, and George Lucas composed a soundtrack for it, fascinated by his childhood stories with the famous Transylvanian vampire. The complete live performance of his work can be seen on May 30th, at the Banffy Castle in Bontida. The film "Soul Kitchen", directed by Fatih Akin, made up the entertaining end of the first of the ten magical evenings.

On the occasion of the opening, Tudor Giurgiu, the director of the Festival, stressed on the positive and negative aspects in the organization; the latter were generated by the uncertain funds available. He insisted that the locals identify themselves more and more with the TIFF, which they would prefer as a brand for Cluj, but the festival can still be seen as the "renegaded child of the city". The inhabitants of Bucharest are flying to Cluj in this time, as if they tried to meet his ambitions of the director to break with the monopoly of the Capital city of Romania in the field of film production. The efforts in this respect will concentrate on the creation in Cluj of a film fund according to a European model, and the bases are intended to be set in this very edition of TIFF.

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So far as the organization is concerned, the Cluj-Napoca City Hall's efforts of having provided the chairs in the Square is worth mentioning, at the side of the HBO, who offered blankets for the chilly screening nights. Another aspect which brings TIFF high up to the civilized festivals of the world is the setting up of a… kindergarten (GradiTIFF), a partnership with the local Happy Kids Kindergarten. The parents may leave their children there to play and then enjoy a film. The central square also hosts an information office (Infopoint TIFF), where promotional materials about the festival are on sale.

Mihai Chirilov, the artistic director of the festival, stressed upon the record number of the films enlisted in the TIFF2010 program, from 47 countries, as well as on the efforts of the staff which numbers 135 people without the volunteers. Other records of the festival: more than 400 Romanian and foreign guests, as well as the 220 reporters. Not to mention the 125 teenagers from 42 places in Romania who enrolled in the 5th edition of the Lets' Go Digital! Workshop.

Worth mentioning are also the media partnerships of the TIFF2010. Apart from the already traditional partnership with the TV5, two new ones were created this year, using the accordingly political propensities. The partnership with the Euronews, a channel which will be present at the festival with two teams, will feature the contents of the festival in two of their programs. Another TV channel which showed a great interest in the festival is the B1TV, which will present every evening some of its aspects. In order to meet the ever increasing interest for the festival, 6 of the films which are enlisted will be broadcast online free for 300 viewers.

The locals were spoiled in this TIFF not only through its very existence, but also through the intense promotion of the local values. Whether it is about the film competition which was dedicated to the inhabitants of Cluj County, or the election of a local student of the Design and Fine Arts University to make the design of the promotionals of the Festival, or the UBB student Cristian Pascariu whose short film which had been realized locally, Cluj is undoubtedly going to be heard of in the world in connection with the TIFF, as the festival is approaching an association with the organizers of the Oscar Festival!

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